Privacy Policy

1. Who We Are

Daewoo (https://www.daewoo.pk) is Pakistan's premier online bus transport directory, providing information on routes, terminals, transport companies, and travel destinations. We are based in Pakistan and can be contacted at info@daewoo.pk.

2. Information We Collect

We collect the following categories of information:

a) Information You Provide Directly

• Account Registration: Name, email address, and password when you create an account.
• Reviews & Ratings: Content you voluntarily submit, including text, star ratings, and associated metadata.
• Contact Form: Name, email address, phone number (optional), and message content when you contact us.

b) Information Collected Automatically

• Usage Data: Pages visited, time spent on pages, links clicked, search queries entered on our site.
• Device & Technical Data: IP address, browser type and version, operating system, referring URL, and screen resolution.
• Cookies & Tracking Technologies: We and our advertising partners use cookies to collect data about your browsing behaviour. See Section 5 for full details.

c) Information We Do NOT Collect

• We do not collect payment or financial information.
• We do not collect government ID numbers or biometric data.
• We do not knowingly collect personal data from children under 13.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To operate the platform: Displaying transport listings, terminals, routes, and search results.
• To manage your account: Account creation, login authentication, and email verification.
• To display and moderate reviews: Publishing, reviewing, and managing user-submitted content.
• To respond to enquiries: Replying to messages submitted through our contact form.
• To improve the site: Analysing usage patterns to enhance content, navigation, and performance.
• To serve advertising: We use Google AdSense to display relevant advertisements. See Section 4.
• To ensure security: Detecting and preventing fraud, spam, and unauthorised access.
• To comply with legal obligations: Meeting applicable Pakistani laws and regulations.

4. Google AdSense & Advertising

Daewoo uses Google AdSense to display advertisements. Google AdSense is a third-party advertising service operated by Google LLC.

• Google uses cookies (including the DoubleClick cookie) to serve ads on our site based on your prior visits to this and other websites on the Internet.
• Google's use of advertising cookies enables it and its partners to serve ads to you based on your interests and browsing activity.
• We do not control the content of advertisements served by Google, nor do we have access to the personal data Google collects for ad targeting purposes.
• Our AdSense Publisher ID is: pub-8687898721037287

Opting Out of Personalised Ads

You can opt out of personalised advertising by visiting:

• Google Ad Settings
• Digital Advertising Alliance (DAA) Opt-Out
• Network Advertising Initiative (NAI) Opt-Out

For more information on how Google uses data, visit: How Google uses data when you use our partners' sites.

5. Cookies & Tracking Technologies

Cookies are small text files stored on your device. We use the following types of cookies:

Managing Cookies

You can control or delete cookies through your browser settings. Disabling cookies may affect your experience on this site. Most browsers allow you to:

• View and delete cookies stored on your device.
• Block cookies from specific websites.
• Block all third-party cookies.

For instructions, visit allaboutcookies.org.

6. Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share data in the following limited circumstances:

• Service Providers: We may share data with trusted service providers (e.g., email delivery, hosting) who assist in operating our platform, under strict confidentiality obligations.
• Google AdSense: As described in Section 4, Google receives data for advertising purposes.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental authority in Pakistan.
• Business Transfer: If Daewoo is acquired or merged, your data may be transferred as part of that transaction, subject to this privacy policy.

7. Data Retention

• Account data is retained for as long as your account is active, or until you request deletion.
• Contact form submissions are retained for up to 12 months for correspondence purposes.
• Server and access logs are retained for up to 90 days for security purposes.
• We will delete or anonymise your data upon verified request, subject to legal retention obligations.

8. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data ("right to be forgotten"), subject to legal requirements.
• Objection: Object to the processing of your data for direct marketing or profiling purposes.
• Data Portability: Request your data in a portable, machine-readable format.
• Withdraw Consent: Withdraw consent at any time where processing is based on consent (e.g., cookie preferences).

To exercise any of these rights, contact us at info@daewoo.pk. We will respond within 30 days.

9. Data Security

We implement industry-standard technical and organisational security measures to protect your personal data, including:

• HTTPS/SSL encryption for all data in transit.
• Password hashing using secure algorithms.
• CAPTCHA protection on forms to prevent automated abuse.
• Access controls restricting database access to authorised systems only.

No method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach, we will notify affected users in accordance with applicable law.

10. Children's Privacy

Daewoo is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us immediately and we will delete the information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Continued use of Daewoo after changes are posted constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: